Ever Loyal, Ever Lasting

Hoping to appeal to a wider audience of collegiates, Theta Phi Alpha needed to modernize their
brand. Taking the Fraternity Symbols into consideration, and instilling a fresh, feminine feel, a new logo and brand were created in conjunction with the team at the National Office.

 
 
 
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Social Media

To promote interest in the new brand, a social media campaign gave sneak peaks of the design before it was fully revealed.

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Stationary

Letterhead, Envelopes & Business Cards designed for the National Office reflect the new brand with a minimalist approach.